(Bloomberg) -- Yves Guillemot, Ubisoft Entertainment
SA's chief executive officer, picked up a prototype of Nintendo
Co.'s Wii video-game console in 2005 and saw something his
biggest shareholder and rival didn't: a chance for a larger piece
of the $32 billion a year market.
As Electronic Arts Inc., the world's top maker of video
games, funneled funds into titles for new consoles by Sony Corp.
and Microsoft Corp., Guillemot flew a team of game developers
from France to Kyoto, Japan, to learn more about the Wii.
Read more at Bloomberg Exclusive News
SA's chief executive officer, picked up a prototype of Nintendo
Co.'s Wii video-game console in 2005 and saw something his
biggest shareholder and rival didn't: a chance for a larger piece
of the $32 billion a year market.
As Electronic Arts Inc., the world's top maker of video
games, funneled funds into titles for new consoles by Sony Corp.
and Microsoft Corp., Guillemot flew a team of game developers
from France to Kyoto, Japan, to learn more about the Wii.
Read more at Bloomberg Exclusive News
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