(MarketWatch) -- Verizon Wireless is reportedly working with software giant Microsoft Corp. to develop a new smart phone device that could rival the popular iPhone.
The market for smart phones may soon heat up. Microsoft is set to team up with Verizon to launch a competitor to Apple's iPhone, according to reports. The new phone would join a crowded arena that contains BlackBerry's Storm and Palm's Pre. (April 28)According to a report by the Wall Street Journal on Tuesday, Microsoft and Verizon are in talks to develop a touch-screen mobile phone that would run on Window's Mobile, Microsoft's mobile device operating system that has seen its position come under attack from devices like the iPhone and BlackBerry, which use competing software platforms.
The report, citing unnamed sources, appeared on WSJ.com on Tuesday afternoon. Both the Journal and MarketWatch are owned by News Corp.
According to the report, Microsoft's new smart phone project is code-named "Pink" and could include the Windows Marketplace for Mobile -- a mobile application store similar to Apple's popular App Store, which just saw its 1 billionth download last week.
Representatives for Verizon refused to comment on the latest rumors.
A spokesman for Microsoft said the company's strategy to provide a software platform for the mobile industry has not changed, but decline to offer further specifics.
The rumors about a Microsoft phone are the latest involving Verizon, which competes closely with AT&T Corp. in the wireless market. AT&T is the exclusive carrier for the iPhone in the U.S.
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