Thursday, June 14, 2007

Prisa's Cebrian Considers Changes at Pay-Television Business Sogecable

(Bloomberg) -- Promotora de Informaciones SA,
Spain's largest publicly traded media group, is considering
changes at television unit Sogecable SA because the pay-TV
division would be an attractive investment for phone companies.

``We will do something,'' Chief Executive Officer Juan Luis
Cebrian said yesterday in an interview in his office in Madrid,
where the company known as Prisa is based. ``Time will tell when
and how.'' Prisa controls Sogecable, which owns free-to-air
channel Cuatro and Spain's largest pay-TV company.


Read more at Bloomberg Exclusive News

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